Electrowerkz: Industrial-Style Angel London Nightclub Hire for Product Launches
A product launch should create an experience that people remember. The venue plays an important role in setting the right atmosphere, presenting your product and giving guests an event they will want to talk about. For brands looking for something beyond a conventional conference or exhibition venue, Electrowerkz offers industrial-style Angel London nightclub hire for product launches in a distinctive setting.
Located directly behind Angel Underground Station in Zone 1 London, Electrowerkz is a late 19th-century industrial warehouse and former steelworks factory. With more than 30,000 sq. ft. of event space across five levels, the venue offers seven unique spaces that can be adapted for different event concepts.
An Industrial Setting for Product Launches
Electrowerkz has a character that immediately separates it from more traditional event spaces. The late-Victorian warehouse retains its industrial identity while providing a flexible environment for modern events.
The venue has been part of London's nightlife and events scene since 1987. Its history of self-expression, culture and community is reflected in the character of the building, while its flexible layout allows brands to create an event around their own requirements.
Electrowerkz is available for exclusive hire for between 200 and 1,600 guests, making it suitable for different scales of product launches. The venue is also designed to be modular, with multiple entrances, exits, floors and different atmospheres available throughout the building.
The Penthouse: A Blank Canvas for Your Launch
The Penthouse is located at the top of the building and offers a vast blank canvas space. Large high windows run along both sides, allowing natural light into the room and adding to the impact of the space.
Product launches can benefit from a flexible environment where the presentation, displays and event design can be arranged around the product. The Penthouse is specifically listed as being suitable for product launches, as well as fashion shows, photoshoots, exhibitions and conferences.
Its open layout provides room to develop an event concept while making use of the building's distinctive industrial surroundings.
The Courtyard: Character and Branding Opportunities
At the centre of Electrowerkz is the Courtyard, a large square room with an impressive glass atrium. The space is full of character and offers branding opportunities for events.
A large raised bar provides a focal point, while a giant mirror ball sits in the centre of the room. The Courtyard also connects to the Glasshouse, allowing brands to combine the two spaces for a larger and more varied product launch.
The Glasshouse is a rectangular multipurpose room framed by glass windows overlooking the Courtyard. It is particularly suited to brand activations, promoted live events and exhibitions, making it a useful addition to a product launch.
The Top Floor for Large-Scale Launch Events
The Top Floor is one of Electrowerkz's largest spaces and is designed for nightclub promoters, live music artists and brand activations. It includes an impressive lighting and sound rig, as well as a raised stage suitable for DJs and live acts.
A dedicated backstage area provides additional event functionality, while the separate large bar, seating area and two sets of toilets help support larger gatherings.
For a product launch involving presentations, entertainment or a strong evening atmosphere, the Top Floor provides a space that can be adapted around the event concept.
Flexible Options Across the Venue
The Middle Floor offers a self-contained nightclub space with a large dance floor, separate bar, chill-out seating and toilets. It also has a full lighting and sound rig and can be converted into a blank canvas space.
The Cage is the smallest of the venue's spaces but has its own bar, toilets and entrances and exits. With high ceilings and an industrial feel, it offers a self-contained environment within Electrowerkz. Its double-width street doors can also support larger brand activation ideas.
For a more raw and pared-back atmosphere, the Warehouse provides another blank canvas option. It is designed for brand activations and events, although sound levels are limited in this room.
Sound, Lighting and Event Atmosphere
Electrowerkz includes four club spaces with world-class sound and lighting. These facilities can help create different atmospheres throughout a product launch, depending on how the event is planned.
The venue notes that some dance rooms may use strong strobe lighting, low lighting and haze machines. Music at club nights and live gigs can also be fairly loud through the PA systems. The Courtyard has a lighter lighting setup, and guests can ask staff for a quieter space or earplugs if required.
This makes it important for organisers to consider the type of experience they want to create and which spaces best suit their launch.
A Convenient Angel Location
Electrowerkz is located in EC1, Angel, directly behind Angel Underground Station. It is easily accessible from central London, the Northern Line and various bus routes. The venue is also close to Clerkenwell, Shoreditch, London Fields and the City of London.
There is no on-site parking near the venue, although parking may be available after 6:30 pm by calling in advance.
Accessibility information is also provided by the venue. There are flat paths alongside the cobbled road approaching the building, and there are no steps into the building. The ground floor is the only fully accessible area, with an accessible ordering point at the Courtyard bar and an accessible toilet on the ground floor next to The Cage.
Plan Your Product Launch at Electrowerkz
Choosing the right venue can help shape how guests experience a new product, and Electrowerkz offers a setting with plenty of flexibility. From the natural light and open layout of the Penthouse to the glass-roofed Courtyard, dedicated club spaces and industrial Warehouse, there are different environments to work with.
With over 30,000 sq. ft. of space, seven unique rooms, exclusive hire for 200 to 1,600 guests and a location directly behind Angel Underground Station, Electrowerkz provides a distinctive option for brands planning a launch in London.
For businesses seeking industrial-style Angel London nightclub hire for product launches, Electrowerkz combines an established event space with a distinctive industrial setting and flexible rooms that can be adapted to different launch concepts.
